What You Should Know About Google Search Engine Ranking Factors In 2022

AUBlog • 10937 views • Publish 2022-04-11 • Update 2022-04-11

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Well, are you searching for Google algorithm ranking factors in 2022? If yes, that means this article is actually meant for you. There are a lot of factors Google usually considers before pulling a website to the first page on its search engine. To say the fact, getting on the first page of Google is not as complicated as a lot of people think. All you need to do is to follow some procedures which I’ve listed and explained below vividly.

The ranking factors of the Google algorithm are explained In this section, we look at each of the top-ranking factors in Google’s search algorithm in 2022.

Continuous publication of interesting content

It’s been four years since content engagement surpassed backlinks as a major factor in Google’s search algorithm, and as long as content retains its share of the algorithm in 2022, backlinks have been declining. The past year has undoubtedly confirmed that Google is testing newly published content to see if it matches the purpose of a keyword search. When searcher behavior indicates that the page content fulfills their intent, this is recommended. Typically, Google’s artificial intelligence rewards mental leadership content produced at least twice a week.

Keywords in the meta title tag

Placing keywords that target your page in the title meta tag was critical to late 1990s rankings. While this fact is obvious to experienced SEO marketers, keyword strategy is a rigorous intellectual task that can easily take 20-30 minutes per page.


The backlink is the original basis of Google’s algorithm, according to research papers founded by Google. However, in 2018, they started to lose ground due to the above two factors: consistently posting interesting content and keywords in the meta headline labels.

Niche Competence

In mid-2017, Google started to favor websites that were considered niche experts. In this context, being a niche expert means having a group of 10+ authoritative pages revolving around the same “hub” keyword. The order of the keywords hub on the site’s pages creates a kind of attraction: the site attracts traffic from any Google search that contains the keyword hub.

Internal link

In 2017, Google placed more value on this factor, which is often discussed with the center. The higher the concentration of a page with the same keyword in the title tag, the higher the page will rank for that keyword if internal links are linking to it.

Mobile-friendly/website especially for mobile

If you want to reach visitors in 2022, your website must be easy to navigate from phones and tablets. The default is “mobile convenience”, but Google has moved into the mobile world, which means that mobile visitors should be the main goal of your web design. Ideally, there should be no desktop version of your website at all.

User engagement

The biggest change in Google’s algorithm over the past five years has been the growing importance of user engagement, which was integrated into its ranking algorithm in 2016. Google has previously been cautious about weighing the spot factors that website owners can easily manipulate.

Page speed insight

Google always strives to prioritize user experience, thus investing in thousands of data centers around the world to deliver search results in milliseconds. Your website needs to take a page from Google books and focus on page speed. You want the page to load as quickly as possible, no more than 3 seconds to fully appreciate that factor.

Site Security / SSL Certificate

As the web has become more important to our lives, hackers have become more sophisticated. Google’s nightmare is serving websites that are harmful to search engines. So if your domain is vulnerable to hacking — for example, if your website doesn’t have an SSL certificate (denoted by the “s” at the end of “https”) — it loses its ability to rank.

Schema Markup / Structured Data

A modern version of meta tags, a tagging scheme is a code you can add to your website pages to help Google provide more visual search results, such as snippets. If you’ve seen search results that are longer and list the main page of the site; or highlight an important part of the data, or contain a 5-star rating system or list of events, then you are familiar with schema labeling.

Keywords in URL

A holdover from the old SEO school of 2000, placing your targeted keywords in the page URL is still a best practice, even if the weight in the algorithm is minimal.

Keywords in meta description label + 19 other factors

There are 20 other factors our team found that make a difference in a website and/or page rankings – such as placing keywords in the title meta tag, off-site mentions of your brand, and anchor text keyword density.

Wrapping up

By 2022, the sophisticated algorithms once powered by Google search have grown to a shorter list of factors that warrant attention, but not mania. It is advisable to focus on the points listed above if you really want your website to rank in 2022.

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